Fractional CMO & Growth Advisor

Paid Media and Digital Advisor for Lead-Gen

Scale your lead generation business with a personalised digital marketing strategy that goes beyond campaigns. As a Growth Advisor, I help you connect every piece of your digital ecosystem so every euro invested works for you.

Pau Ferrer Ponseti — Growth Advisor & Paid Media

A Multi-lateral strategy.
Services that help you scale.

One integrated methodology to audit, build, and improve your marketing performance without the friction of multiple vendors.

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Paid Media

Advanced campaign management on Google Ads, Meta Ads, TikTok Ads and more. Strategy, implementation and continuous optimisation to maximise your ROAS.

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architecture

Digital Growth

Strategic digital growth consulting. Analysis of your ecosystem, identification of opportunities and an action plan to scale your business.

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Automation

Implementation of automated workflows to optimise marketing processes, reporting and data management with tools like Zapier, Make and custom scripts.

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AI Marketing

Integration of artificial intelligence into your marketing processes to improve efficiency, personalisation and data-driven decision-making.

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Full Visibility

Custom dashboards showing real CAC and pipeline generated per channel. Decisions based on data, not gut feeling.

Proven Track Record

Specialised in Lead Generation

I have worked across many verticals, from e-commerce to SaaS. My primary focus is lead generation and the data speaks for itself.

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Qualified Leads

+0%
avg. YoY

Acquisition by Channel

LinkedIn80%
Google Search20%

-75%

CPL Reduction

+60%

Pipeline Growth

+50%

Quality Improvement

Why Work With Me?

The key points that make working with me different

01

More Than Just Paid Media

An integrated strategy that connects your campaigns to the rest of your digital ecosystem to maximise results. Every channel should work in synergy: paid media, SEO, email marketing, CRM. I don't manage isolated campaigns; I embed them within your overall strategy.

02

Proven Experience

Over 8 years managing budgets of all sizes across diverse sectors with measurable results. I have worked with startups, SMBs and large corporations in fashion, tech, insurance, e-commerce and more.

03

Direct Management

I work directly with you, without intermediaries, or with trusted partners who are involved from day one. Always the same point of contact. You won't need to re-explain your business to a different person every month. I get personally involved in every project.

04

Strategic Reporting

Clear reports focused on what matters: business decisions, not vanity metrics. Custom dashboards and regular sessions where we talk about business outcomes, not just impressions and clicks.

Strategic workflow
"The goal isn't just to grow, but to build a system that makes my presence eventually unnecessary."

Recognised by Founders and Visionaries

Reference Articles

Insights at the intersection of growth marketing and business strategy.

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Ready to Scale?

Ready to take your digital marketing to the next level? Tell me about your project and let's explore together how I can help you grow.

  • check_circle Snapshot of your current marketing situation
  • check_circle Roadmap of actions and goals to achieve
  • check_circle Execution and coordination of projects