AnalyticsHow to build a dashboard that connects ad spend with CRM revenue
How to build a dashboard that joins spend from Google, Meta, TikTok and LinkedIn Ads with GA4 and HubSpot to see cost per sale and attributed revenue at every level.
AIHow to build an automated creative flow with Google Drive, Claude and Higgsfield
The full workflow from creative performance analysis to the next batch of ads: asset naming, a structured brief and variant generation.
AIConnect Claude to Google Ads with the official MCP server: a step-by-step guide
Set up Google's official connector and ask Claude about your campaigns in plain language. No coding, read-only.
AIFrom Acquisition to Product: How Google Stitch Changes What It Means to Work in Growth
How Google Stitch lets growth marketers design, prototype and deliver UX without depending on other teams. Three real cases, one workflow.
AI5 AI Prompts Your Marketing Team Should Be Using Today
Audit paid media accounts, research keywords, analyse your CRM and create marketing assets, with ready-to-use prompts for Claude, ChatGPT or any LLM.
Growth10 Questions to Help You Decide Whether to Hire a Freelancer or a Digital Marketing Agency
Freelancer or marketing agency? Compare costs, expertise, flexibility and resources for companies spending €6k+/mo on ads.
AutomationHow to Unify Google Ads and Meta Ads Data in Google Sheets Without Paying for Supermetrics
Automate the extraction and consolidation of Google Ads and Meta Ads data in Google Sheets with a free Google Apps Script. No Supermetrics, no monthly cost.
LinkedIn AdsLinkedIn Ads for B2B SaaS: The Complete Playbook for Generating Pipeline
Discover the complete LinkedIn Ads playbook for B2B SaaS: ICP, audiences, lead magnets, creatives and metrics to generate qualified pipeline.
AIChatGPT Ads: How AI Advertising Is Redefining Digital Acquisition in 2026
OpenAI launches advertising in ChatGPT. Discover how the first formats work, initial results and how to prepare for its arrival in Europe.