x6.6 in Spend, x39 in Booked Demos
A low initial budget plus few resources dedicated to growth stalled the company's inbound acquisition. Improving the sales flow and building resources was key to scaling Paid Media and Organic.
- Spain / LATAM
- Retainer
- 2.5 years
Ad Spend
x6.6
Leads
x10.5
All Inbound: Paid + Organic
Booked Demos
x39
All Inbound
The growth engine was stuck: the only spend was on Paid Media with no clear objective, there was no content strategy and no on-site resources to help conversion. There was no answer to growth's three big questions: what is Manglai, what does it give me and why should I choose it.
The leads coming in through inbound weren't interesting to the sales team, and most were ignored.
"He built the entire marketing strategy from scratch with a level of proactivity, autonomy and judgment that is rare, understanding both the product and the B2B context very well. He combines strategic vision with strong execution, always focused on measurable results that are already having a very positive impact on the business."
Strategy · 01
The approach
Once we'd defined the foundation of the value proposition, we worked on content focused on delivering value through: blog articles, downloadable resources and simulations.
Together with a Paid strategy that put us in front of the exact questions we wanted to answer, it began to sharply accelerate the capture of booked demos.
Use case · Paid Media · 02
A Drastic Jump in Lead Quality
Having built a HubSpot infrastructure that let us see the full journey of Paid leads, we could understand where the winning leads came from and how they behaved.
Together with opening and testing new channels (LinkedIn Ads, Meta) and campaigns (Document Ads, InMail…), we found the levers that made paid-campaign acquisition improve substantially.
Booked Demos
x22
Paid Media Only
Use case · Landings · 03
Lead Magnets With Real Value
The main pillar of Manglai's success has without doubt been generating content that solves the lead's problem in exchange for just their details.
From the start of the engagement we worked on creating:
- the emissions calculator
- guides and e-books with key information on sustainability regulation in Spain and LATAM
- carbon-footprint simulation
Use case · Creatives · 04
Constant Creative Testing
Start-ups work at a very fast pace. Decisions have to be made with little budget and time, aiming to quickly find what works and scale it.
With Manglai we're launching and testing new lead magnets in Paid every two weeks. That lets us keep the winning e-books and always have fresh material so neither users nor the algorithm get tired.
Lead Magnets Launched
0 6 / month
Impact · 05
The results
A few months later:
- we consolidated spend and messaging
- we opened LATAM
- we have all inbound acting as a single channel, with consistent messaging across channels
- and a clear, efficient lead-to-sale workflow
Tools
- Google Ads
- LinkedIn Ads
- Meta Ads
- Claude
- Looker Studio
- Webflow
Got a similar challenge?
Tell me your situation (platforms, accounts, what you want to move) and I’ll reply within 24h.
Let's talk