Marketing Consultant for Proptech and Real-Estate Investment Platforms

Investor acquisition strategy, paid media and growth consulting for proptech startups and alternative real-estate investment platforms, in regulated markets, with complex decision cycles.

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Lead 100%
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MQL 32% · marketing-qualified
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Customer 1.8% · closed-won
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Marketing for Proptech

Investor acquisition that trusts and repeats

In real-estate crowdfunding and alternative assets, trust is almost everything. The investor visits the platform several times before registering and needs weeks more before making the first investment. Building the engine for that cycle requires a specific playbook — not the generic e-commerce recipe.

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Audiences by investor profile

Conservative retail, active investor, real-estate-experienced investor and lookalikes based on the best current investors of the platform.

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Funnel for a 2–8 week cycle

Retargeting, email nurturing and educational content that maintain contact from the first visit to the first investment.

-25%
Cost per first investment

Typical CPI reduction by optimising funnel, targeting and nurturing.

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Conversions, last 7 days?
Same window · Same property · Different sources
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Google Ads
Conversions (in-platform, last-click)
0
M
Meta Ads
Conversions (7-day click + 1-day view)
0
A
GA4
Key events (data-driven, all sessions)
0
✓Reconciled
Unique buyers, server-side, dedup'd across sources
0
Same definition → ROAS, CAC, LTV
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Problems I solve

Common growth challenges in proptech and alternative investment

The bottleneck is rarely traffic: it's the conversion from registration to first investment, messaging that fails to differentiate retail from institutional, and the absence of a strategy for reinvestment.

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Cost of first investment too high

Registrations and verifications happen, but not investments. The problem is usually in messaging, onboarding, KYC friction or post-registration nurturing.

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Dependence on a single relationships channel

Initial growth based on PR and recommendations. When scaling with paid, there is no tracking, audiences or messaging ready.

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Messaging that fails to segment retail vs. institutional

The same message does not convert a retail investor diversifying and a family office equally. With no defined ICP, average ticket suffers.

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Retention and recurring investment without strategy

Real value lies in the investor who repeats. With no post-first-investment nurturing, growth is left on the table.

How I work with proptech platforms

Four phases to connect paid media to real platform metrics: first investment, average ticket and reinvestment.

01

Investor-acquisition funnel audit

Analysis of the funnel from first visit to first investment, review of active campaigns and diagnosis of friction in onboarding and KYC.

02

Compliant paid media for regulated products

Google Ads certification for financial products, management of Meta's restrictions and messaging that respects regulation without sacrificing effectiveness.

03

Audiences by investor profile and lookalikes

Building differentiated audiences: retail, active investor, real-estate expert and lookalikes of the best real investors.

04

CPI, average ticket and reinvestment reporting

Dashboards that connect campaigns to platform KPIs: cost per registered investor, CPI, average ticket and reinvestment rate.

Results you can expect

  • trending_down

    CPI reduction

    Reduction of cost per first investment by optimising the post-registration funnel, segmentation and messaging by investor profile.

  • payments

    Higher average ticket

    Audiences and messaging matched to the target investor profile — not to cheap volume. Better retail / qualified mix.

  • autorenew

    Reinvestment rate visible

    Visibility of reinvestment rate by cohort to understand the real LTV of each channel and campaign.

~/clients/proptech, acquisition.log
recomendación verificada · linkedin
Marc Antoni Macià
Marc Antoni Macià · 1er
Founder at Novicap, Chairman @ Kalma
Jan 7, 2026, Client of Pau

If you're looking for someone who combines strong performance marketing expertise with ownership, rigor, and a collaborative mindset, Pau is an excellent choice.

full recommendation
measure --metric=cpi --segment=proptech
result · proptech
-25% CPI
Average reduction in 3–6 months
proptech · investment · paid · google · meta
listo

Let's see if it's worth working together

Two honest columns: when we click and when we don't. Better to make it clear before the first call.

Probably yes if...
  • check_circleYou run a real-estate crowdfunding, alternative investment or proptech SaaS platform
  • check_circleYour platform is authorised by the relevant regulator
  • check_circleYou want to optimise for first investment and reinvestment, not just registrations
  • check_circleYou have data on current investors to build audiences
  • check_circleYour monthly paid spend is at least €3,000–5,000
Probably no if...
  • cancelYou don't have the regulatory licence or authorisation yet
  • cancelYou expect paid to fix an onboarding or KYC that doesn't work
  • cancelYour only metric is cost per registration, without looking at first investment
  • cancelYou are not willing to invest in content or post-registration nurturing

Frequently asked questions about Proptech

What makes a marketing consultant specialised in proptech different?

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A consultant specialised in proptech understands sector-specific challenges: regulated messaging on investment platforms, decision cycles longer than other digital sectors, the difference between acquiring a retail and an institutional investor, and the importance of trust as a conversion variable. They do not apply the same playbooks they would use for an online shop.

How do you acquire investors for a real-estate crowdfunding platform?

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Investor acquisition on real-estate crowdfunding platforms typically combines Google Ads to capture high-intent search (investment alternatives, real-estate yield), Meta Ads for prospecting and retargeting, and SEO content that builds mid-term authority. The biggest challenge is not traffic but conversion: getting an investor who has never used the platform to make a first investment. That is where a good funnel strategy makes the difference.

Which ad restrictions exist for proptech and alternative investment?

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Ad platforms have specific policies for financial and investment products: Google Ads requires certifications for certain investment products and Meta has targeting restrictions for financial topics. Working with someone who knows these restrictions in advance avoids account suspensions and campaign-launch delays.

How long does it take an investor to make their first investment?

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On real-estate crowdfunding and alternative-asset platforms, the consideration cycle to first investment typically lasts 2 to 8 weeks. The investor needs to understand the product, trust the platform and compare with alternatives. Retargeting, email nurturing and educational content are essential to maintain contact during that cycle and convert the initial visit into investment.

Which metrics matter most for an alternative real-estate investment platform?

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Key metrics are cost per registered investor (CPR), cost per first investment (CPI), conversion rate from registration to first investment, average ticket of the first investment and reinvestment rate. Conventional ad metrics (CPC, CTR) are secondary. What matters is how much it costs to bring an investor who ends up investing and returns.

Do you offer marketing audits for proptech startups?

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Yes. Every engagement starts with an audit that analyses the investor/user-acquisition funnel, tracking setup, performance of active campaigns and main leaks in the funnel. The result is a report with prioritised recommendations and an action plan adapted to the platform stage.

Does this approach fit what you need?

If yes, drop your details and I'll review your case personally. No commitment.

  • check_circleSnapshot of your current marketing setup
  • check_circleRoadmap of actions and goals
  • check_circleExecution and coordination of projects