Claude Skills for Growth Marketing

A skill is a Markdown text file that Claude loads automatically. When you write something that matches the skill's description, Claude follows it as a procedure: it executes the steps defined in the file, calls the necessary tools and returns the result in the established format. It's like a user manual for Claude that helps it execute tasks better. It also helps save tokens and not pay more than necessary for AI usage.

A prompt lives in the session and is lost when it ends. A skill lives in Claude's "memory" and is applied consistently without having to remember it. Also, a skill can invoke specialist AI agents, call MCP server tools, read reference files (benchmarks or compliance) and delegate parts of the work to sub-agents. It's the difference between a loose note and an executable system.

It's explained in the GitHub README. You clone the repository and link the skills/ and agents/ folders to your ~/.claude/ (important: install user-scoped, that way you see them in any project) or to the .claude/ of a specific project (project-scoped mode, you'll only see them for that project). I've included the exact commands for installation in both modes. Once linked and Claude restarted, the skills are available automatically.

Most skills call tools from a custom MCP server that connects with Google Ads, Meta, LinkedIn Ads, Search Console, GA4 and HubSpot. You have three options: 1) build your own equivalent MCP server, 2) adapt the skills so they call the official APIs directly that you can connect with Claude's default integrations, or 3) use them as prompt templates and feed the data manually. In my case I'm using them with an MCP server that connects with all the tools for which I have skills.

Yes. I build the Marketing Engineer infrastructure end-to-end: custom MCP server connected to your stack (Google Ads, Meta, LinkedIn, GSC, HubSpot, GA4 — or whatever tool you want; if it has an API, it can be connected), skills and agents configured for your business, and a daily digest in Slack for your team. If you want to operate growth as a system rather than a series of manual tasks, save time and costs, book a diagnosis at /en/marketing-engineer/.