Paid Media Consultant for your B2C Lead-Gen Business

Hola! My name is Pau. I've 7x my clients' qualified leads. I run the campaigns, produce the creative, build the landing pages, and connect it all to your CRM.

Let's get to know each other
Marc Antoni Macià
“He genuinely works to analyse, iterate and improve performance month after month.”
Marc Antoni Macià · Co-Founder & CEO, Kalma
  • ×7.1spend
  • ×7.3qualified leads
  • −21%cost per lead
Pau Ferrer Ponseti, Paid Media consultant for B2C lead generation

That’s me working from Kin Café, Vietnam 🇻🇳

Can I help you with

The method that I will show you below will make your Paid Media scale. New landings and creatives will pop-up as new testing is done.

Do any of these sound familiar?

All of them involve several people, teams, deadlines and coordination.

01

“The designer takes two weeks to get the new batch ready.”

I know how frustrating it is to not be able to constantly test new batches of creative assets because the graphic designers are full of work.

02

“The landing page I want to test has been in the developers’ queue for six weeks.”

That used to be the biggest bottleneck for me. I always have so many ideas for new lead magnets and landings talking exactly about each pain point that the leads have.

03

“The leads from my campaigns are literally trash and I don’t know how to fix it.”

I’ve always heard many businesses say this. Specially with leads coming from Meta. It’s all about finding the right message and building the right funnel.

What do clients say about our partnership?

format_quote

"Pau isn't just someone who sets up and manages campaigns, he genuinely works to analyse, iterate and improve performance month after month. Beyond execution, he brings a much broader skill set: creatives, tracking, reporting and performance structure, everything that actually makes paid media work over the long term."

Marc Antoni Macià
Marc Antoni Macià Co-Founder & CEO · Kalma
View review →
format_quote

"I worked with Pau as a digital marketing freelancer at Manglai and he was a key player from day one. He built the entire marketing strategy from scratch with an unusually high level of proactivity, autonomy and judgement, understanding both the product and the B2B context very well. He combines strategic vision with strong execution, always focused on measurable results that are already having a very positive impact on the business."

Andrés Cester
Andrés Cester Co-founder & CEO · Manglai
View review →
format_quote

"Pau has been managing our digital marketing strategy and online advertising accounts for several years. His work has been enormously valuable: he has brought knowledge and skills that have allowed us to optimise our advertising return and identify new business opportunities well beyond our expectations. The collaboration has been so positive that I would not hesitate for a second to recommend him to any company looking to grow in digital marketing."

Gautier Casimir
Gautier Casimir Performance Marketing Manager · Compactor
View review →
format_quote

"I fully recommend Pau for paid media management. He is a highly dedicated professional with a broad view of e-commerce and growth thanks to his extensive experience across different markets. His approach is straightforward and effective, and he delivers results fast. He also has a strong eye for the right campaigns on both Meta and Google, focusing on what actually drives performance."

Marcio Kauffman
Marcio Kauffman Founder & CEO · Voucler
View review →
format_quote

"When we need a trusted external specialist, Pau is our first call. His technical depth in paid media, his understanding of the client's business and his execution capacity are rare to find in a single profile."

Marta Sanchez
Marta Sanchez Head of Performance · Rocket Digital
View review →
format_quote

"Pau managed our paid media strategy with unusual clarity. He understands the data, proposes concrete improvements and executes them. He is the kind of consultant you want to keep working with."

Runar Reistrup
Runar Reistrup CEO · YunoJuno
View review →

How does scaling my ads work?

Most businesses will rely on either an in-house team of several people or different partners to manage campaigns, design and web dev. I remove the bottleneck of Paid Media growth.

Ad account structure: campaigns broken into ad groups, each carrying its own creative
  1. Campaign management

    Constant optimisation of ad platforms

    All my work in Paid Media downstream from one question: what is generating qualified leads? The rest of the loop is built from the learnings of this stage.

  2. Creative production

    The data generates the next brief

    The ads already winning in the account decide what gets produced next. The production of the next batch is a matter of days instead of in a designer’s queue.

  3. Landing pages

    Each ICP needs a page that talks to them

    The message the ad has is the message the page keeps. I build it and ship it on a subdomain from your website. It’s fast, clean and performance-oriented.

  4. CRM integration

    The lead keeps all the information…

    And brings it back to the ad account. Every lead lands in your CRM carrying the source, the campaign and the creative that converted it. When your sales team marks it closed, that comes back to stage 01.

Which is why stage 01 never optimises for raw leads. It optimises for the closest stage to sale.

There’s a set-up phase before the loop. Here’s how it looks like.

Roadmap of deliverables that start with an audit and ends with a campaign launch.

  1. Month one

    Audit everything Paid Media. Understand what’s the situation with landing pages, how the CRM set-up is built and what issues need to be solved.

  2. Month two

    First creative batch in the platform. Campaigns live. First results in and I start to pivot to find the correct direction.

  3. Month three

    I find what has worked and start scaling: creative testing with new batches, landing page optimisation and new campaigns.

From there it’s constant optimisation. The launch of new creatives scales as we increase budget and new landings appear as the business expands.

Why should I hire you and not someone else?

Mechanism A

I am my own designer and I have complete control

My creative briefs come from what is working in your account: the winning ads are read automatically, turned into the brief for the next batch, produced, and pushed back into the platform.

The feedback loop runs on your own performance data. A Paid Media Specialist will be back and forth with the designer on making edits that take time and resources. I take this setback off the equation by handling the whole process.

Winning adsBriefProductionBack in platform
Mechanism B

Paid Media landing pages as a subdomain, live in days

They are not a template with your logo dropped into it. It inherits your brand and your tracking. They are built and automatically hosted.

Thanks to my process, when a test needs a new page, the creation is straight-forward with growth in mind because I am the one building and using it in the campaigns.

Case studies

Here’s what some of my clients have achieved

Before and after with real figures, dashboard screenshots and how each problem actually got solved: tracking, attribution, bidding, creative… All with my methods.

See all case studies
Featured

Kalma: 7x the spend, 7x the qualified leads

-21% CPL

  • Google Ads
  • Meta
  • TikTok
  • GTM
  • Paid Search
  • Tracking & Attribution
  • Analytics
  • Marketing Engineering
  • Consulting

x6.6 in Spend, x39 in Booked Demos

x6.6 Ad Spend

  • Google Ads
  • Meta
  • LinkedIn
  • GTM
  • Paid Search
  • Paid Social
  • Tracking & Attribution
  • CRO
  • Consulting

Get to know a bit of what moves my partnerships

01

Involvement

I work from inside your business.

I'm part of your day to day and your decision making. I see myself as a partner in your business, present in your company's Slack and with full visibility into what's happening in your business.

02

Transparency

Full access to everything I build and manage.

Come in and audit the accounts, the assets and the work I do. You get reporting from click to business that actually makes sense. No hidden metrics and no hidden processes, everything is in plain sight for both of us.

03

Experience

10+ years making ad spend pay off.

Over a decade running Paid Media and Growth: from small budgets to large accounts, from start-ups to corporations. I know what works at each stage.

04

Technology

AI where it adds, judgment where it matters.

I use AI to automate the automatable: reports, alerts, landings. Better data behind every decision and faster answers day to day. AI isn't in every process, but it makes it far easier to deliver projects that used to be complex.

Ok Pau, but how does the fee work?

Simple: Set-up and Retainer. First three months are all about auditing, building and setting the foundations. After that it’s scaling 🚀

Months 1 – 3

Set-up phase

Includes everything the first months need: landing page live on your subdomain, CRM integration and the first creative batch, on top of running the campaigns. Three-month set-up and scaling.

+ Bonus Month 4 onward

Retainer

Campaign management, creative testing and production and new landing pages as the tests need them.

25% lower than the set-up phase
From month 4

A performance bonus per qualified lead on top of the retainer. We define it and I work against direct results.

Don't hire me if…

You fall into any of these categories. There will surely be experts and agencies that can help you and it saves us both time.

  • 01

    You're an ecommerce. It’s a completely different job and method, and other people do it better.

  • 02

    You have a full in-house design and dev team. I would be adding speed but it would disconnect Paid Media from the rest.

  • 03

    You want a pair of hands. This is not execution against a strategy someone else wrote. I need to have complete control over Paid Media acquisition strategy.

  • Requirement

    You need a CRM. Without one, stage 04 cannot exist, and without stage 04 this is just ad management.

Reference Articles

Discover how I work and use my methodologies for free.

View all arrow_right_alt
Dashboard architecture: Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, GA4 and HubSpot feed a daily process that writes a snapshot to the database, and the dashboard app only reads that snapshot
Analytics 9 min read

How to build a dashboard that connects ad spend with CRM revenue

How to build a dashboard that joins spend from Google, Meta, TikTok and LinkedIn Ads with GA4 and HubSpot to see cost per sale and attributed revenue at every level.

Diagram of the creative loop: Facebook Ads and Google Drive feed the MCP, which writes the brief, Higgsfield generates the variants and human validation decides what ships
AI 9 min read

How to build an automated creative flow with Google Drive, Claude and Higgsfield

The full workflow from creative performance analysis to the next batch of ads: asset naming, a structured brief and variant generation.

Flow diagram: you ask Claude, Claude calls the MCP server, it queries the Google Ads API, and the data flows back to Claude
AI 12 min read

Connect Claude to Google Ads with the official MCP server: a step-by-step guide

Set up Google's official connector and ask Claude about your campaigns in plain language. No coding, read-only.

Frequently asked questions

Can I hire you for just paid media?

add
No. All of these come in a bundle with a fixed price and a fixed method. Working only on Paid Media would make me a specialist that has no control over the whole Paid Media funnel and this causes friction long term.

Can I leave during the first three months?

add
The first three months are committed, because that's the period where I build the landing page, wire the CRM and produce the first batches. Most of that work happens before there's anything to judge. If something goes wrong on my side in that window, we openly talk about it rather than hiding behind the contract.

How many clients do you work with at once?

add
I work with up to 8 clients. This allows me to have wiggle room for any unexpected issue.

Do you work with competitors in my sector?

add
I avoid working with companies from the exact same vertical. For example, I might work with two insurance companies as long as they offer different products.

I already have an agency, what does moving over look like?

add
I need access to the ad platforms, GTM and the CRM. Ideally the outgoing agency walks me through their setup, but that often doesn't happen, so I'm used to reconstructing it from the accounts themselves.

What do you need from me each month?

add
To understand what I am doing and give me feedback :) You might already have the data but I need you to be up to date with everything that I am doing. I also need you to tell me what’s going on in the business: new products/services, new SDRs incoming, Sales team complaining about the lead quality…

Do I keep everything if we stop working together?

add
Everything built for you is yours and stays yours: the ad accounts, the CRM setup, the creative and the landing pages — which we will need to move to your own domain rather than a subdomain. What doesn't transfer is my own tooling, the same way an agency's internal stack doesn't transfer. Nothing stops running when I leave.

Do you need access to my CRM?

add
Yes! Complete access to your CRM is key so I can build and prepare the environment for Paid Media.

Fill out the form and start bringing in those leads!

Tell me where your business stands right now, what you're spending, and what a qualified lead means to your business.

  • check_circle I’ll answer you in 24h tops and book a call
  • check_circle The call is just to get to know each other and see if there’s a match
  • check_circle It has no cost and no pressure on deciding on the spot ;)