Growth Consulting for Lead-Gen Startups

Growth marketing consulting for lead-generation businesses. Audits, acquisition + retention roadmaps and end-to-end reporting.

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Pipeline · This week
Live
Closed value · This week
$182,400 +18%
Velocity
14 moves/wk
insights
What I find on day one

A growth strategy that goes beyond campaigns

Meetings with every stakeholder, channel audit and impact-prioritised planning. Multi-channel execution adapted to your model, not generic templates.

check

Connecting acquisition, product and sales

Marketing, product and sales stop working in silos. One strategic direction that ties acquisition to the real business.

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Measurement that reflects the real business

Focus on business metrics over surface platform metrics. Continuous support from someone who has scaled similar businesses.

−20%
Avg Payback Period reduction

Lower CAC and better retention. The metrics a CFO cares about.

arrow_outward
Cohort · Q1 inbound
10,420 entered · 7-day cohort
1Visit
10,420
2Lead
4,168
40%
3MQL
1,876
45%
−55% drop
4SQL
729
39%
5Won
229
31%
End-to-end conversion
2.20%
Won value
$642k
Avg deal
$2,803
hub

What's included in growth consulting?

Audit of the current stack, building the tactical team, prioritised roadmap, retention & LTV optimisation, measurement framework and flexible engagement formats based on your startup stage.

Full auditTactical teamPrioritised roadmapRetention & LTVEnd-to-end reportingFlexible engagement

What's the growth process?

From audit to continuous optimisation: four phases to scale acquisition sustainably.

01

Audit

Deep analysis of the current marketing stack: what is running, how it performs and how it is measured. Stakeholder meetings to surface pain points.

02

Roadmap

I plan the actions and budgets needed to execute the growth plan. Tasks prioritised by business impact and available resources.

03

Execution

I coordinate a tactical freelance team (CRM, dev, content, paid) to cover every area and activate the roadmap.

04

Optimisation

End-to-end reporting across the full cycle. We iterate on lead magnets, retention and Sales processes to maximise client profitability.

A few numbers

  • history

    9+ years in growth

    Scaling startups in-house and from agency. From building acquisition from zero to opening new markets.

  • trending_down

    −20% avg Payback Period

    Average across my clients, driven by lower CAC and better retention.

  • groups

    +200% qualified leads

    Average across startups I run content and lead-magnet strategies for. Volume and quality, not just one.

~/clients/kalma, audit.log
recomendación verificada · linkedin
Marc Antoni Macià
Marc Antoni Macià · 1er
Founder at Novicap, Chairman @ Kalma
7 Jan 2026, Pau's client

If you're looking for someone who combines strong performance marketing expertise with ownership, rigor, and a collaborative mindset, Pau is an excellent choice.

full recommendation
measure --client=kalma --metric=qualified-leads
result · growth audit
+200%
Qualified lead growth
kalma · b2c · real-estate · lead-gen
listo

Let's see if it's worth working together

Two honest columns. Better to make it clear before the first call.

Probably yes if...
  • check_circleYou have product-market fit, know your ICP and need to scale acquisition
  • check_circleYou're stuck and unsure where the bottleneck is
  • check_circleYour team executes well but needs someone to give clear direction
  • check_circleYou think your teams are siloed and acquisition needs to connect to sales
  • check_circleYou want the perspective of an external operator who has been in similar situations
Probably no if...
  • cancelYou're very early-stage and still defining product and audience
  • cancelYou only want execution and not strategic direction
  • cancelYou can't commit team time or budget to implement changes
  • cancelYou expect meaningful changes during the first month

Frequently asked questions about Growth Consulting

What does a growth advisor do?

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As a growth advisor I get deep into the business to understand the full acquisition and retention architecture. The role is built to propose improvements across everything I see after an audit. Then I coordinate the team and budgets needed to execute and reach results.

When do I need a growth consultant?

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You already know your audience and you have a market-tested product with some traction in the current setup. From there you need a senior profile that can lift the whole acquisition system to a level that makes the business scale profitably.

How long until I see impact?

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Quick wins usually appear in the first month (technical fixes and obvious corrections). Strategic shifts like activating new channels or rebuilding lead management take roughly 2-3 months. Growth is not magic: it is a continuous loop of hypothesis, testing and funnel optimisation.

Growth advisor vs. agency

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A growth consultant works on every part of acquisition with you, sits in leadership meetings and coordinates teams toward a shared goal. An agency tends to be execution-focused, built for bigger companies that already have clear direction and need extra hands. In my agency years on Paid Media I saw agencies chasing margin and stacking accounts on consultants, which makes it impossible to dedicate enough time to each business. A freelance consultant can afford to pick the clients they work with.

Does this approach fit what you need?

If yes, drop your details and I'll review your case personally. No commitment.

  • check_circleSnapshot of your current marketing setup
  • check_circleRoadmap of actions and goals
  • check_circleExecution and coordination of projects