Growth marketing consulting for businesses whose acquisition is based on lead generation. I conduct audits, action roadmaps for acquisition and retention, and execute reports that measure end to end.
Scaling startups inside and outside agencies.
From planning acquisition from zero to opening new markets.
An average achieved through lower CAC and improved retention across my clients.
Average increase for start-ups where I implement content strategies and lead magnets.
I analyse your current marketing stack in depth — what's active, how it performs and how it's measured. I identify what's working, what isn't, and what has the most room for improvement. This isn't a superficial audit: I get into the kitchen of the business and see which knives need sharpening and what equipment needs replacing.
I need to understand the resources available — both budget and people. I work with a team of tactical freelancers that allows me to cover all the areas where profiles are missing: CRM, web development, content, paid media.
Once I've taken stock of resources and understood the areas for improvement, I work on planning the actions and budgets needed to execute the growth plan. I prioritise tasks based on business impact and activate them at the right moment.
Growth isn't only about winning new customers — it's also about making sure the foundations are in place to get the maximum return from existing ones. Through email strategies and pricing, the ARR of businesses can be substantially improved.
I implement dashboards that give visibility across the full lead sales cycle — from the moment they enter the CRM with associated ad platform costs through to deal closure. This includes making sure the Sales team implements the processes needed to maximise visibility.
He analyses, iterates and improves performance month after month. Creatives, tracking, reporting and structure — everything that makes paid media work over the long run.
Clear method, sharp instincts, immediate results. He knows how to pick the right campaigns on Meta and Google, focusing on what truly drives performance.
He enabled us to optimise advertising returns and identify business opportunities beyond our expectations.
Let's talk about your current situation and your objectives. In an initial call we assess your case and I propose the engagement format that best fits your needs.
Book a Free ConsultationAs a growth advisor I get fully involved in the client's business to understand the entire acquisition and retention process and architecture. My role is designed to bring improvement proposals in all areas I identify after conducting an audit. I then coordinate profiles and budgets in order to execute the actions and deliver results.
You already know who your audience is and have a product tested in the market with some minimum traction with your current setup. From that point, you need a senior profile who can elevate the entire acquisition system to a level that allows scaling the business as profitably as possible.
Quick wins usually appear after the first month (technical optimisations and fixing obvious errors). More strategic changes — such as launching new channels or adjusting lead management processes — tend to show results around 2-3 months after being applied. Growth isn't magic: it's a continuous process of hypothesis, testing and optimisation of the entire funnel.
A growth consultant works with you across all aspects of your acquisition, sits in on leadership meetings and coordinates profiles and departments around a shared goal. An agency tends to be more execution-focused, designed for larger companies that already have a clear direction and need hands to activate campaigns and launch actions. In my years in an agency focused on Paid Media, I realised that agencies optimise for their own profitability and try to assign as many clients as possible to each consultant or specialist. This creates a dynamic where it's impossible to dedicate the time each business really needs. A freelance consultant can afford to choose the clients they work with.