Advanced Paid Media Management

I have over 9 years dedicated to paid media management, handling budgets from €3,000 to €200,000 per month. Specialised in lead generation businesses.

Client reviews on paid media management

By the numbers

+9

Years managing paid media

SaaS, Insurance, E-Commerce and more sectors.

30-50%

Final profitability improvement

Not just CAC — the business metrics that actually matter.

200K

Euros managed monthly

From budgets of €1,000 up to €200,000 per month.

4

Main channels

Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads.

What I typically find and how I fix it

What's happening?

  • Campaigns consuming budget without clear results
  • High payback time — sales are hard to make profitable
  • Unreliable conversion data
  • Paid media disconnected from the CRM and the real funnel
  • Superficial reporting that doesn't translate paid media to the business

How I approach it

  • First weeks I audit to identify quick wins ready to apply
  • I optimise based on business metrics: SQL, CAC and payback period
  • I audit and implement basic user tracking improvements
  • I integrate with your CRM and full marketing and sales ecosystem
  • I combine platform costs and CRM data to get complete visibility

What you need to know

What channels do I manage?

  • Google Ads: Search, Shopping, Display, YouTube and Performance Max. Structures that enable testing, investing in the channels that actually convert.
  • Meta Ads: Focus on remarketing. Re-engaging existing CRM leads to drive deal closure.
  • LinkedIn Ads: The most effective channel for B2B. My main pillars are InMail Ads and Document Ads. ABM strategies with precise segmentation by role, industry and company size.
  • TikTok Ads: For brands targeting younger audiences or more dynamic formats. Native strategies that generate real engagement.

What does management include?

  • Initial channel, campaign and results audit
  • Channel strategy with primary focus on covering Performance from day one
  • Full technical implementation and setup
  • Ongoing optimisation based on business data via reporting
  • Creative testing, lead magnets and ad copy
  • Custom reports and regular tactical and strategic meetings

What does the working process look like?

  • Meet the Stakeholders: First I sit down with the teams involved in acquisition — Content and Design, Sales, Leadership and CRM.
  • Set Processes: We build the necessary integrations, align Sales expectations with actual acquisition and create the lead magnets needed to perform at full capacity.
  • Optimisation: We improve lead magnets, refine data flows between platforms and generate new audiences through ICP analysis.
  • Reporting: We review the Looker Studio report and discuss how to improve the quality of incoming leads and the interactions the sales team is having.

When is this NOT the right fit?

  • If you only want someone to execute against a predefined strategy, working with an agency is a better fit
  • If you're looking for results without putting in the work required to create the dynamics that make everything function
  • If your total monthly paid media budget is under €3,000
  • If you're a recently founded company that doesn't yet have defined sales processes or a minimum track record in organic content and resources
Paid media services: Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads

What people who've worked with me say

He analyses, iterates and improves performance month after month. Creatives, tracking, reporting and structure — everything that makes paid media work over the long run.

Marc Antoni Macià
Marc Antoni Macià Co-Founder & CEO, Kalma
View review

Clear method, sharp instincts, immediate results. He knows how to pick the right campaigns on Meta and Google, focusing on what truly drives performance.

Marcio Kauffman
Marcio Kauffman Founder & CEO, Voucler
View review

He enabled us to optimise advertising returns and identify business opportunities beyond our expectations.

Gautier Casimir
Gautier Casimir Performance Marketing Manager, Compactor
View review

Does working together make sense?

Probably yes if...

  • It's the first time you're working with externals and you need someone who can act autonomously
  • You've worked with agencies before but need a different level of involvement they can't provide
  • You need whoever handles Paid to understand the business in order to execute with vision
  • You feel your paid media strategy is disconnected from the rest of the business
  • You want visibility into lead data throughout the entire sales cycle

Probably not if...

  • You only need someone to execute
  • You're at a very early stage and can't give the attention or resources paid media requires
  • You expect significant results in the first week without being involved
  • Your sales process, value proposition or ICP isn't fully defined yet

Does this approach fit what you're looking for?

If it does, you can leave your details in the form and I'll review your case personally. No strings attached.

Book a Free Consultation

Frequently Asked Questions About Paid Media

How much does a paid media consultant cost?

The cost depends on the scope of the project and level of management required. I work with flexible models — I can handle only Paid Media or act as a Fractional Marketing Manager / CMO. In an initial call we assess your needs and I propose a model adapted to your budget and goals.

What does paid media management include?

Complete management includes: audit, process alignment with the different teams, regular meetings (initially weekly, then as needed), campaign optimisation, resources and processes. Everything focused on maximising volume, reducing CAC and improving Payback Period.

How much should my startup invest in ads?

There's no magic number. What I can tell you for certain is that you can't allow Paid Media to exceed 50% of your total lead acquisition. Even though this is my specialty, Paid Media is the least cost-efficient acquisition channel — efforts must be prioritised for organic acquisition and getting visibility in AI. That said, I typically recommend around 20% of total marketing budget.

How do I measure campaign success?

You can't measure it with surface-level platform metrics. Platform data must be combined with business data. For leads coming from Paid Media we need to understand: sales team feedback on incoming lead quality, cost per qualified lead or demo, cost per closed sale, and the time it takes a customer to return what it cost to acquire them (Payback Period).