Automation and Reporting for Marketing Teams

Eliminate repetitive tasks and make better decisions with real-time data

Automate the repetitive, focus on strategy

If your marketing team spends hours each week copying data between tools, creating reports manually or executing repetitive tasks, you're wasting valuable time that could be dedicated to optimization and strategy.

My marketing automation service helps you to:

  • Eliminate hours of manual work on reports and data analysis
  • Reduce human errors in campaign and data management
  • Have real-time visibility of all your key metrics
  • Connect all your marketing tools effortlessly
  • Free up time to dedicate to optimization and strategy

What I can automate for you

Automated dashboards in Looker Studio

I create custom dashboards that automatically update with data from all your platforms: Google Ads, Meta Ads, LinkedIn Ads, GA4, CRM, and more. A single place to see all your key metrics in real-time, with clear visualizations that facilitate decision-making.

Includes: performance metrics per channel, temporal evolution, period-to-period comparisons, profitability analysis, and any specific KPIs for your business. Everything automatically updated daily.

Zapier and Make workflows

I implement automations that connect your tools without development: automatic synchronization of leads from ads to your CRM, Slack or email alerts when key metrics go out of range, automatic spreadsheet updates with campaign data, scheduled report sending, and any repetitive flow you can imagine.

Optimization scripts for Google Ads

Custom scripts that optimize your campaigns automatically: pausing poor-performing keywords, bid adjustments by schedule or device, budget alerts, anomaly detection in metrics, and automatic email reports. Everything running in the background while you sleep.

Automated reports

Custom reports that generate and send automatically: daily/weekly/monthly reports with key metrics, performance comparisons, alerts on significant changes, and trend analysis. Everything formatted and ready to share with your team or clients.

Custom integrations between platforms

When Zapier isn't enough, I develop custom integrations using APIs: bidirectional synchronization between tools, complex data pipelines, automation of business-specific tasks, and any integration need you have.

Real use cases

E-commerce: Unified performance dashboard

Client with online store selling across multiple marketplaces and managing 5 paid media channels. I created a unified dashboard consolidating: sales per channel, paid media performance, profitability analysis per product, key metrics evolution, and revenue projections. Previously took 2 days to generate a complete report, now they have real-time visibility.

B2B SaaS: Lead management automation

Startup generating leads from LinkedIn Ads, Google Ads and their website. I implemented automated flow that: captures leads from all sources, enriches them with additional data, automatically qualifies them based on defined criteria, sends them to CRM with correct information, and notifies sales team instantly. 70% reduction in lead management time.

Agency: Automated client reports

Agency managing 15 client accounts. I implemented automated reporting system that: collects data from all platforms, generates custom visual reports per client, automatically sends them every Monday, and creates alerts when there are anomalies. 20+ hours weekly saved on manual reporting.

My working process

1. Discovery and process mapping

Interview to understand your current processes, tools you use, repetitive tasks, pain points, and what you want to achieve. I identify automation opportunities and prioritize by impact and effort.

2. Solution design

Detailed proposal of what to automate, which tools to use, how the data flow will work, which metrics to include, and how to integrate everything. Everything explained clearly, without unnecessary jargon.

3. Implementation

Development and implementation of automations. Includes exhaustive testing to ensure everything works correctly, data validation, and adjustments based on feedback.

4. Documentation and training

Complete documentation of how each automation works, how to interpret it, and what to do if something fails. Training session with your team so they know how to use and maintain the automations.

5. Support and maintenance

Ongoing support for adjustments, updates when APIs or tools change, and evolution of automations based on new needs.

Ready to automate your marketing?

Let's talk about which repetitive tasks you can eliminate. In an initial call we'll identify automation opportunities and I'll propose an action plan.

Book Free Consultation

Related Resources

These tools and services perfectly complement automation:

Frequently Asked Questions About Automation

What can be automated in marketing?

Practically any repetitive task: campaign reports, dashboard updates, alerts on key metrics, synchronization between tools (CRM, email marketing, ads), budget management, programmatic optimizations, data exports, client report generation, and much more. If you do it manually more than once, it can probably be automated.

How much time do I save with automated dashboards?

It depends on your current situation, but it's common to save 5-15 hours weekly on reporting and manual analysis tasks. A marketing team that previously spent 2 days per month on reports can reduce it to 2 hours of strategic review. Time saved is reinvested in optimization and strategy.

What tools are used?

I primarily work with Zapier and Make for automations, Looker Studio and Google Sheets for dashboards, Google Apps Script and Python for custom scripts, and advertising platform APIs for advanced integrations. I choose the tool based on complexity, budget and specific project needs.

Do I need technical knowledge?

No. I handle all the technical aspects: design, implementation, testing and maintenance. You only need to define what you want to achieve. I document everything clearly so your team can understand and use the automations without depending on me for day-to-day operations.