Advanced campaign management that reduces your CAC and scales profitably across European markets
I don't manage campaigns on autopilot. Every euro invested must have a clear, measurable purpose. My approach to paid media for B2B SaaS combines strategy, technical execution and continuous data-driven optimization.
With over 8 years of experience managing budgets from €5,000 to €200,000 monthly, I've helped startups and established companies across Europe to:
Specialized in Search, Shopping, Display and YouTube campaigns. I implement advanced search strategies with granular structures, strategic negative keywords and smart bidding. For e-commerce, I optimize product feeds and Performance Max campaigns. In Display and YouTube, I create remarketing and prospecting strategies that complement Search efforts.
Conversion, lead generation and awareness campaigns on Meta. I work with advanced segmentation, Advantage+ audiences when appropriate, and continuous testing of creatives and formats. Specialized in complete conversion funnels combining prospecting, remarketing and strategic retargeting.
The most effective channel for B2B SaaS. I manage Sponsored Content, Message Ads and Dynamic Ads campaigns focused on generating qualified leads. I implement ABM (Account-Based Marketing) strategies and precise segmentation by job title, industry and company size.
For brands targeting younger audiences or more dynamic content formats. I create TikTok Ads strategies that leverage the platform's native format and generate real engagement, not just impressions.
Before touching anything, I analyze your current situation: existing accounts, campaign history, tracking structure, key metrics and competitive positioning. I identify quick wins and short and long-term improvement opportunities.
Correct tracking setup (GA4, GTM, pixels), optimized campaign structures, enhanced conversions implementation, and CRM connection if applicable. The technical foundation is essential for optimizing with real data.
Daily monitoring, bid adjustments, creative testing, audience analysis, keyword optimization, and continuous refinement based on real business metrics (not just vanity metrics).
Automated Looker Studio dashboards with the metrics that matter. Regular meetings where we discuss strategy and results, not just numbers. Actionable recommendations based on data.
This service is ideal if:
Let's talk about your project. In an initial call we'll assess your current situation, identify opportunities and I'll propose a clear action plan.
Book Free ConsultationThese tools will help you make better decisions about your paid media investment:
The cost depends on the scope of the project and level of management required. I work with flexible models: from one-off strategic consulting to continuous campaign management. In an initial call we'll assess your needs and I'll propose a model adapted to your budget and objectives.
Complete management includes: initial account audit, campaign strategy per channel, implementation and setup, continuous data-driven optimization, creative and copy testing, personalized reports and regular strategic meetings. Everything focused on maximizing your ROAS and reducing CAC.
There's no magic number. It depends on your business model, customer LTV, company stage and objectives. As a general rule, B2B SaaS startups typically allocate 20-40% of their revenue to marketing, with a significant portion in paid media. The key is to start with controlled budgets, validate channels and scale what works.
Success is measured with metrics that impact your business: CAC (customer acquisition cost), ROAS (return on ad spend), conversion rate, lead quality (for B2B), and of course, customer LTV. I also analyze more advanced metrics like payback period and each channel's contribution to total growth.