Growth Consulting for B2B SaaS Startups

Comprehensive growth strategy connecting acquisition, retention and product

Growth strategy that goes beyond campaigns

As a Growth Advisor, my job isn't just to optimize marketing channels. It's to understand your complete business model, identify where the real growth levers are, and design a strategic roadmap that connects marketing, product and sales.

I've worked with startups from seed stage to Series B across Europe, helping them to:

  • Design profitable and scalable acquisition strategies
  • Optimize the entire conversion funnel, not just the first click
  • Implement measurement systems that reveal what actually works
  • Connect marketing metrics with business metrics
  • Prioritize initiatives based on real growth impact

What growth consulting includes

Complete audit of your digital ecosystem

In-depth analysis of your current marketing stack: campaigns, website, analytics, CRM, automations, and processes. I identify what's working, what's not, and where the biggest improvement opportunities are. This isn't a superficial checklist audit, but a strategic analysis focused on your specific business model.

Prioritized growth roadmap

Strategic plan with initiatives prioritized by expected impact, required effort and available resources. Includes quick wins to generate immediate traction and mid-term projects for sustainable growth. Everything documented with clear success metrics and realistic timelines.

Multi-channel acquisition strategy

Design of acquisition strategy that identifies the best channels for your specific business (not all channels work for everyone). Includes testing plan, recommended budgets, KPIs per channel, and cross-channel integration strategy to maximize efficiency.

Retention and LTV optimization

Growth isn't just acquiring more customers, but retaining and maximizing the value of those you already have. I analyze your complete customer journey, identify friction points, and design strategies to improve onboarding, engagement and retention.

Measurement and reporting framework

Implementation of dashboards and measurement systems that enable you to make decisions based on real data. Connection between marketing metrics (CAC, ROAS) and business metrics (LTV, churn, payback period). Everything automated and updated in real-time.

Regular strategic sessions

Strategic meetings where we review progress, analyze results, adjust priorities and make roadmap decisions. This isn't micromanagement, but continuous strategic support to maintain focus on what really moves the needle.

When you need growth consulting

This service makes sense if you identify with any of these situations:

  • You've validated product-market fit and need to scale acquisition profitably
  • Your metrics have plateaued and you don't know where the bottleneck is
  • You're spending on marketing but aren't clear on what's actually working
  • You need an external perspective from someone who has scaled other similar businesses
  • Your team executes well but lacks senior marketing strategic direction
  • You want to connect marketing with product and sales instead of having them in silos

My working approach

Phase 1: Discovery and Audit (Weeks 1-2)

Deep analysis of your business, model, competition, current stack and metrics. Interviews with key stakeholders. Review of historical data. Identification of quick wins and strategic opportunities.

Phase 2: Strategy and Roadmap (Weeks 3-4)

Presentation of findings, prioritized roadmap of initiatives, acquisition and retention strategy, and measurement plan. Strategic session to align priorities and define clear KPIs.

Phase 3: Execution and Support (Ongoing)

Continuous support in roadmap execution, regular review of results, strategy adjustment based on learnings, and strategic advice on key decisions. I can work directly with your team or coordinate with external agencies.

Flexible working format

I work with different formats depending on your needs:

  • Strategic consulting: Audit + roadmap + regular strategy sessions
  • Fractional CMO: Continuous support as external marketing director
  • Growth sprints: Focused 4-8 week projects on specific areas
  • Strategic retainer: Continuous availability for consultations, reviews and decisions

Ready to unlock your startup's growth?

Let's talk about your current situation and objectives. In an initial call we'll assess your case and I'll propose the working format that best fits your needs.

Book Free Consultation

Related Resources

These tools will help you analyze and optimize your growth strategy:

Frequently Asked Questions About Growth Consulting

What does a growth advisor do?

A growth advisor analyzes your complete marketing and growth ecosystem, identifies opportunities and bottlenecks, and designs a strategic roadmap to scale sustainably. They don't just execute, but help you make better strategic decisions based on data and proven experience across multiple sectors.

When do I need a growth consultant?

You need growth consulting when: you've validated product-market fit and need to scale acquisition, your growth metrics have stagnated, you want to optimize your entire funnel (not just campaigns), you need an external strategic perspective, or you're looking for a senior partner who understands business beyond just marketing.

How long before I see impact?

Quick wins usually appear in the first 2-4 weeks (technical optimizations, fixing obvious errors). Deeper strategic changes require 2-3 months to see clear results. Growth isn't magic: it's a continuous process of hypothesis, testing and optimization based on real data.

Difference between growth advisor and agency

A growth advisor works more strategically and consultatively, focused on your overall business, not just specific channels. Agencies typically specialize in executing specific channels. As an advisor, my job is to understand your business model, identify growth levers and design strategies that connect marketing, product and sales.